https://www.insider.com/video-nike-kobe-bryant-ad-kendrick-lamar-2020-8 Brightside’ on ‘Monday Night Football’,Ghosts, Guitars, and the E Street Shuffle,See Lady Gaga Talk ‘Chromatica,’ New Book on ‘CBS Sunday Morning’,‘Small Axe’: See Trailer for Director Steve McQueen’s Film Anthology Series. “Just be better. And by the end you'll say, "You're right, that was dumb. Send us a tip using our anonymous form.© Copyright 2020 Rolling Stone, LLC, a subsidiary of Penske Business Media, LLC.Gabrielle Union to Host All-Black 'Friends' Table Read,Kanye West’s War Against Record Contracts Could Actually Work — for Kanye, Anyway,Watch Dave Chappelle’s Fiery Emmys Acceptance Speech,‘In a Stunning Departure From Reality’ Trump Grades Himself A+ on Virus Response,Watch the Killers Play Rooftop ‘Mr. Confirm it as given fact with this new local Aussie spot.It's not like you needed it, but with new digital signage there's now even more reason to visit your local Dan Murphy's.TikTok isn't just for eight-year-old girls obsessed by pink unicorns says the brand's first-ever Australian campaign.Privacy continues to be the buzzword for the big tech giants. Better eater. Better artist. Kobe was one of the greatest athletes of his generation and has had an immeasurable impact on the world of sport and the community of basketball. Better skater. Which is clearly a "we don't" to anyone else who pitched.Mike Napolitano has confirmed his favourite flavours in descending order - strawberry, vanilla and, lastly, chocolate.Pinterest's Andréa Mallard has penned this exclusive tome for B&T. Better G.O.A.T. Los Angeles Lakers legend would have been 42 on August 23rd,Today, August 23rd, marks what would have been.The video embraces the “Mamba Mentality” of “Just be better,” with Lamar’s spoken word the foundation of a montage of clips that includes highlights from Bryant’s Hall of Fame career, shots of athletes in training and footage from recent George Floyd protests.“Better friend. ",Integrated creative and communication agency, CRE8IVE has bolstered its digital capabilities with the appointment of innovative digital experts, Andrew Mackay (feature image) and Vishal Sahody. Each year, during the month of August, Nike celebrates basketball legend Kobe Bryant in the form of Mamba Day. A leading-edge research firm focused on digital transformation.Like what you see here? Or, can you merely smell B&T making up more bullshit?Ikon has said "we do" to Veridooh for its outdoor measurement. Kobe Bryant-Backed Startup Wants To Be The Nike Of Skincare. Mover. Better scorer. Commemorating the Games could not be done by bringing […].The B&T office is adorned with Kmart's home furnishings. It Just Raised $6 Million To Advance Its … It happens on the day that combines both of Bryant… For the rest of us it's pandemic, pangolin and face-mask.Customer intelligence platform Toluna has appointed consumer intelligence veteran Sej Patel to the role of Head of Business for Australia and New Zealand. Better teacher. (A new window from LinkedIn should open for you to authorize the B&T login. Andrew will now head up the CRE8IVE Digital division, as Digital Director, and brings over a decade of experience in traditional and digital marketing strategy and program management, project management, […].One need only see all that uneaten produce festering in the fridge to know how much money B&T wastes at Harris Farm.Georgia Woodburne takes new APAC role at Inskin amid heated office debate whether Brunei's considered an APAC country.Surely, trying to gain entry to Sydney's Star Casino is a sign that you're intoxicated & the night has plumbed new lows.Cinema numbers confirm people are sick of being slumped in front of Netflix and would rather be slumped at the movies.AANA updates its code of ethics, yet no mention about eating Coon cheese or making sheep-shagging jokes to Kiwis.Corey Eyre snares new role at MediaSmiths and goes into the running for B&T's 'awesome shirt of the week' award.You can almost smell the tomatoes emanating from this pasta ad. Kobe Bryant was famous for his work ethic, and his commitment to improving every element of his game inspired athletes around the world, on and … He was a beloved member of the Nike … Layne selected Whitehat to bring her online platform to life, with Whitehat providing a full suite of services from brand development, website […].As a bit of a laugh, who'd like to see Hannibal Lecter star in an Uber Eat's ‘Tonight I’ll Be Eating’ TVC?Forget colonising other planets or the search for life among the stars, space program now reduced to flogging eye serum.In further proof more people need to raise their hands during marketing meetings comes a blush named after Anne Frank.If this truly was "the film 2020 deserves" it would star Hulk Hogan, music by some K pop band and run for nine hours. Having kickstarted his career in the […].GroupM take delivery of real-time TV measurement capabilities. All Rights Reserved.Please wait while we sign you in with LinkedIn. https://www.popsugar.com/fitness/nike-kobe-bryant-better-video-47719408 If you don't see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker. [INVNT GROUP] unveils cool looking office, yet no sign of mandatory office dog or slightly annoying ping-pong table.One of the many advantages of a toxic workplace environment is at least there's lots to bitch about come Friday drinks.The ABC's Q&A is no longer the only TV show to scream obscenities at on Monday evenings now the AFL's returned to Seven.Time to meet B&T's Women in Media judges, although that's not to suggest there's a large mallet and metallic gong.Here's one of those dumb stories that B&T runs occasionally. Better nation,” Lamar says in the 90-second clip. Better leader. Better minor. It Just Raised $6 Million To Advance Its Game Plan. Better shooter. But not before first scrunching the bubble-wrap covering.© 2020 The Misfits Media Company Pty Limited. Better believer. Better generation. Better rider. ),UTS Online Launches Postgraduate Degree To Prepare For The Future Of Digital Marketing,Taking Your Virtual Events From Good To Great,Meet The Women Leading Tech: Verizon Media Head Of Campaign Management Hayley Smith,Meet The Women Leading Tech: Newcastle City Council Former Information Technology Manager Claire Bath,Meet The Women Leading Tech: Intuit Global Brand Strategist Stephanie Brown,Meet The Women Leading Tech: Lenovo ANZ Marketing Lead Sara Palmieri,EndemolShine Australia Announces Peter Newman As New CEO, As Mark & Carl Fennessy Depart,Sydney Olympic Park Launches First Ever Podcast,Kmart Launches AR And AI Powered Shopping Experience For August Living Campaign,Whitehat Agency Signs Layne Beachley & Coogee Bay Hotel,Special Group And Uber Eats Take ‘Tonight I’ll Be Eating’ Platform To US & Canada,Estée Lauder Set To Be The First Brand To Shoot An Ad On The International Space Station,“Offensive & Revolting!” Makeup Company Slammed For Naming A Blush After Anne Frank,Five By Five Launches ‘The Film 2020 Deserves’,[INVNT GROUP] APAC Boosts Through The Line Offering With Three Hires And New Sydney Office,“I Take Responsibility”: Ellen Apologises For Toxic Workplace Allegations Debacle,Monday TV Wrap: The Block Clocks A High Score For Nine, While AFL Hits A Sweet Spot For Seven,Get To Know Your WIM Judges: Milk & Honey PR’s Maggie Gaston: “Leading With Values Can Address Industry Challenges”,Retailer Mocked For Selling Curtains That Look Like A Pack Of Cigarettes,CRE8IVE Enhances Digital Offering With Appointment Of Two Senior Digital Experts,Harris Farm Markets Appoints Neon Black As Lead PR Agency,Georgia Woodburne Takes New APAC Role At Inskin,Chaser Stunt Takes The Piss Out Of The Star Casino Covid Safety,Cinema Celebrates Biggest Week In Admissions Since First Lockdown Ended,AANA Updates Code of Ethics (& Is It The End For The ‘Dumb Blonde’ & ‘Incompetent Dad’? Better G.O.A.T. Can you do that?”,The rapper adds in rapid fire delivery, “Better player. During their tenure, Mark and Carl oversaw the merger of the Endemol and Shine businesses in Australia and have subsequently led the team’s development and production […],A cast of eminent Australians, Olympic athletes, sporting legends and industry experts including Lucy Turnbull, Michael Knight, Louise Sauvage and Brad Fittler feature in a dynamic new podcast Beyond the Games hosted by TV sports commentator Mark Beretta celebrating the Sydney Olympic and Paralympic 20th anniversary. Shaker. Better fighter. Subscribe to our daily newsletter to get more of it.Looking for smart ways to get more from life?Visit Insider's homepage for more stories,Luka Doncic's mind-blowing buzzer-beater to save the Mavs caused an announcer to do something that hasn't happened since Stephen Curry was at the peak of his powers,LeBron James explains the Lakers' MAGA-inspired hats calling for justice for Breonna Taylor,One bettor won nearly $400,000 thanks to a meaningless shot at the end of the Magic's upset of the Bucks in the NBA Playoffs,Jimmy Butler is charging teammates $20 for premium coffee from his hotel room, and it's the savviest business happening inside the NBA bubble.Nike debuted a new ad celebrating the life and legacy of Kobe Bryant on Sunday.The ad, titled "Better: Mamba Forever," was narrated by Kendrick Lamar, and celebrated the influence Bryant had both on and off the basketball court.Throughout the ad, Lamar calls on the audience to remember how Bryant encouraged fans to "be better" in every aspect of their lives.The ad was released in celebration of what would have been Bryant's 42nd birthday. Today, August 23rd, marks what would have been Kobe Bryant’s 42nd birthday, and to honor the late Los Angeles Lakers legend, Nike released a tribute … It'd be rude not to give it your fullest attention.Often think B&T gives WAY too much space to Nike commercials? Better first. Sportswear giant Nike is commemorating what would’ve been Kobe Bryant’s 42nd birthday this week with a new campaign called “Mamba Forever”; Mamba, of course, being Bryant’s sporting alias.Bryant and his daughter, 13-year-old Gianna, were tragically killed alongside seven others in a helicopter crash in January this year.The new ad is by Nike’s incumbent creative agency Weiden+Kennedy and is narrated by rapper and songwriter Kendrick Lamar and features the usual raft of Nike-sponsored athletes and inspiring footage and messaging.To honour Bryant’s work pioneering women’s sports, the work also features WNBA stars such as Sue Bird and Diana Taurasi. With over 20 years’ experience in consumer intelligence and data analytics, Patel will be responsible for continuing to drive Toluna’s rapid growth across both Australia and New Zealand. Also featured is Connecticut women’s coach Geno Auriemma, the team his daughter, Gianna, dreamed of one day playing for.The campaign also kicks off Nike’s “Mamba week”, a week of programming and product offerings and honouring Bryant’s legacy to sport.The Nike Foundation is also donating $US1 million to the Mamba and Mambacita Sports Foundation, which is dedicated to kids in underprivileged communities who face financial barriers to compete in sports with a focus on young girls.EndemolShine Australia has announced Co-CEOs, Mark and Carl Fennessy will step down from their roles after 10 years, with Peter Newman (main photo) announced as new chief executive officer. Major. Better future. Better hero.”.We want to hear from you! Hence that all-pervading cheap plastic, slightly toxic stench.Surry-hills based digital marketing agency, Whitehat Agency, has announced two new client wins, welcoming Layne Beachley to the fold as she launches her new self-empowerment platform, Awake Academy, as well as the iconic Coogee Bay Hotel. Sportswear giant Nike is commemorating what would’ve been Kobe Bryant’s 42nd birthday this week with a new campaign called “Mamba Forever”; Mamba, of course, being Bryant’s sporting alias. Better mentor. ),MediaSmiths Snares Ex-Carat Investment Director Corey Eyre,Barilla Pasta Celebrates The Humble Table In New Global Campaign Via Publicis Italy,Ikon Appoints Veridooh To Track & Measure OOH Campaigns,DDB Snares TBWA’s Mike Napolitano For Melbourne MD Role,Stop Paying The Negativity Tax: Ad Adjacency Matters More Than Ever Post-COVID,Nike Profiles Local Melbourne Youth Soccer Club In New Film Series,Woolworths’ Cartology Brings New Digital Screens To Dan Murphy’s Stores,TikTok Launches First Local Brand Campaign Via Akcelo,Apple Exposes Snooping Apps In Latest iPhone Update,Toluna Snares Sej Patel As New Head Of Business For Australia And New Zealand,GroupM Agencies Partner With Adgile Media To Deliver Real-Time TV Measurement. Better preacher.