Every week, we’ll get contacted by someone whose CEO or founder tells their team to contact us because they’ve read our LinkedIn posts. As with any content, your headline needs to be short, concise, and relevant to the content, giving LinkedIn users a reason to click. Photo posts on LinkedIn. Your posts need to each contain at least one image. When you are thinking of timely content, you don’t necessarily need to watch the news. The tone is a little harsher than usual, but the value is there because the post still educates. It’s a very easy thing to do – you know what you think a sentence or paragraph says because that’s what you meant to write, so you don’t notice if there’s an error. Writing an article is possible from your home page by clicking on “write an article”. They want to talk to people who teach them something and challenge their way of thinking. Keep abreast of Google’s recommendations regarding cross-posting, which include posting a link to the original post in the duplicated blog. Then, it immediately shifts the focus from the candidate’s qualifications to their passions and potential — noting that the position has no “specific degree requirement,” but it does demand someone with a “fearless personality, boundless optimism, and desire to change the world.” Good visuals make a good post, so make sure yours are relevant to the content and will catch your reader’s eye. Shopping. Challenging a commonly held view in your industry is a great way to simultaneously show your insight while also engaging your network. LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content. The LinkedIn demographic is different to Twitter, Facebook, and other sites which are primarily ‘social’ rather than ‘professional’. Images and visuals show up prominently in the LinkedIn newsfeed. over 33% of our new business has been sourced from LinkedIn. You’ve seen it on LinkedIn and certainly on Facebook. Posts with titles like these mean readers know exactly what they’re going to see, and also offer the choice of skipping through to the relevant points if they don’t want to read the whole thing. We’re staying on top of all things LinkedIn and social selling, so be sure to bookmark and check back regularly! Here is the link to this post by String. A big advantage when liking, especially for the original post, is that a liked post will pass along the social activity of the original post. They aren’t your target market. If you have a unique point-of-view, interesting insights, or expertise to share with people in your industry, then do it. I call that engagement fatigue. That can work. Your target market is the very specific subset of people in your network who would might good prospects, and the people connected to them. What about when you need actual, quantifiable leads from your LinkedIn presence, and you don’t have the benefit of a household name? And yet, this post, which starts off 50% of sentences with “I” got great engagement and led to several leads reaching out proactively to RevenueZen. Building your audience and then writing good LinkedIn posts that generate leads takes authentic content that people relate to. Le Groupe La Poste est organisé en 5 branches d’activité (Services-Courrier-Colis, La Banque Postale, Réseau La Poste, GeoPost, Numérique) et présent dans plus de 47 pays sur 5 continents. But that’s a misguided approach! That first post got 109 views while the next 4 got a total of 2,547 views. It offers a quick list of three different strategies we’ve used to up our organic traffic that can be implemented by others. Sometimes, short posts that ask a relevant, somewhat charged question lead to good engagement. Use this style of post sparingly and where it makes sense. LinkedIn Marketing, Outbound Lead Generation But if I were to do this with each post, people would quickly grow bored with me and would ignore my posts, especially my question-type posts. Most great business leaders are known for their willingness to challenge the commonly accepted wisdom in their industry. Then, when people engage with his content, the post is shared across their network. Look at it this way: for most LinkedIn users who don’t have a personal website, LinkedIn is their website. Facts: Video is 5x more likely than other types of content to start a conversation among members. He was honest that he knew the lead wasn’t a good fit, and he didn’t use any sales techniques to try to convince him to work with us. Well that depends, because a “post” is not simply a post anymore on LinkedIn. If you hadn’t heard, LinkedIn just went all in on video. I’m not sharing the Gary Vaynerchuk’s of the world, with millions of followers. Challenging your audience and network’s belief requires walking a fine line between being controversial without being negative. You will design training and development programs from scratch and coach our [salespeople] so that they meet their goals. Publishing a post on LinkedIn is easy. The difference between this post and self-promotional content is that we are being tongue-in-cheek about our “accolades.”. Share. Content Marketing These examples of good LinkedIn posts are for people who don’t have a massive following (and who need results). More than just showing the results, talk about how you achieved them. ✅ Do write ‘How…’ posts. When you are on the platform and interacting in groups or newsfeed posts, people will be more likely to click through to your profile and see your posts and articles. Fill out the information for your specific job, starting with company . Text: Our [sales team] in [New York] is growing and we’re currently looking to hire a [Sales training specialist]. There will be a short drop down menu – click on ‘Copy link to post’. For context, as of March 2021, over 33% of our new business has been sourced from LinkedIn. While you’re at it, take a look at these 7 rules for storytelling in sales over at SalesHacker. In this instance, the popular opinion is around salespeople not being order-takers. I’ll admit, I spent a long time as a LinkedIn member without realising I could post my own original content on there, to boost my profile and widen my online portfolio. You need to target your content towards this unique community of professionals. Start writing. For more on getting images right on social media, take a look at our social media image sizes guide. Posting to LinkedIn is free. They come to us with a level of pre-built trust that simply doesn’t happen from ads. Ideally, have your post checked over by a second pair of eyes before you publish it. The LinkedIn feed is powerful because it allows business people to share the insights and thoughts that are relevant to their network. The post acknowledges that we’re in the early stages of the product, but people love feeling like they’re early adopters or that they’re part of the origin of something. Once you have found the post. Because the seem like ads and people don’t want to engage organically with more ads. Press Esc to cancel. RevenueZen is a startup growth agency run by former Silicon Valley revenue leaders, focused on B2B content marketing, lead generation, and LinkedIn services. On average, the longer the post, the better, with posts between 1900 and 2000 words performing the best. While both methods are very simple to use, writing a post on LinkedIn is still limited in terms of text length and layout! One mistake you can make with this style of post is accidentally slipping into complaining mode, or being overly critical without being constructive. LinkedIn is a primarily professional platform, and if you’re trying to widen your connections or find a new position you want to come across as a competent writer. ✅ Do write List Posts, such as ‘12 Reasons…”, or “10 Helpful Tips…”. This shows other connections that we work in an honest manner, with clients we know are a good fit. Appointment Setting Questions should be asked and answered within the post itself. How often to post on LinkedIn . Draw the reader in with a headline that proposes ‘here’s how x does y’, promising a deeper explanation within the article. Because his profile headline and content are optimized well, people see his authentic content, see that his headline is relevant to what they do, click his profile, and then contact RevenueZen (either by sending him a direct message or coming to our site). You’ve worked hard and achieved great results. Much like a blog, publishing original content on LinkedIn is a great way to get exposure for yourself and your business. If you include links, make sure they take the user where they’re supposed to. Don’t confuse post and article! This post does well because we are giving people a hard truth. Every single day, we’re help founders, sales and marketing leaders, and individuals tell their story on LinkedIn and what we’ve learned is — everyone has a different voice, different style, and unique stories, but the key is consistency and authenticity. Type the first few letters of your company name, and the company page title should pop up. This may seem obvious, but it’s surprising a number of content creators that miss basic mistakes in their posts. Don’t use these examples of good LinkedIn posts as a template to copy. Since going public in 2011, LinkedIn has gained over 332 million members, with 2 new users joining every second. If you add documents to your posts you can easily 3X your LinkedIn post views. CEOs aren’t telling their team to contact somebody spits out the same content as everyone else. B2C brands c… The goal is to show great results, help others see what their future could look like, and to build credibility. This post is similar in length to the last one but it relies a little less on pre-existing engagement from followers. It’s right at the top when you log into your account. Posting images on LinkedIn isn’t extra difficult or tricky. This is true for every industry, no matter how small or large. The beliefs you want to challenge are related to misconceptions in your industry, not society. 1. LinkedIn Jobs helps you find the most relevant candidates by automatically targeting people based on skills, industry, experience, and interests – in emails and across LinkedIn. Make sure to link to them as much as possible. Info. If you’ve been steadily building up your network with your target audience, through organic connections and/or outbounding, you likely have a network of folks who are interested in what you have to say or what you have to offer. However, if you have never blogged, there’s a lot of upside to posting on LinkedIn’s platform. We received 4 solid leads from this post. Supprimer un poste sur LinkedIn. On average, a LinkedIn post with zero images receives about 6,413 views. But by embedding his insights into a personal story, all of a sudden, the post is far more engaging and fun to read. Instead of telling the story as something that happened to him, he could have just given the advice. Also, use LinkedIn regularly. If you use it too much, people won’t actually engage with you because it seems like you’re just fishing for likes/comments. Most of the time, nuances in “business advice” can get glossed over in favor of nicer-sounding phrases that are more consumer-friendly. The real value on LinkedIn is not the number of people in the network, but the influence that you possess within your net… The goal here isn’t to brag and gloat. At RevenueZen, we’re all about lean strategies that anyone can run, not just the big brands and personalities. However, when eight images are included, this number jumps up to 57,575 views — a sizable increase! It doesn’t really matter if the subject-matter is irrelevant for the majority of people on LinkedIn. Writing articles opens you up to an active audience of content consumers. I tried to post every 2-3 days. If your content is good, then people will find it. Inbound Lead Generation Marketing leaders. Think about what you’re looking to achieve with your content – do you want more impressions, higher visibility, or more engagement? The takeaway: Be authentic with your content. Social Prospecting, 12 Examples of Good Linkedin Posts (That Generated Leads! When that happens, people will start to see and trust you when they see you and your company in other contexts. Type above and press Enter to search. This “I”-centric post works because people in Alex’s network follow and engage with him specifically because they want to see what is happening in the brain of the CEO and founder of an agency that helps startups with growth, sales, and marketing. 10 Types of posts you should share on your LinkedIn Page 1. People are on LinkedIn to do business, network with current/future/past colleagues, share thoughts and ideas on their industry, and — most relevant to this article — learn from leaders in their industry and network. Sample LinkedIn job post. See program at http://1f16.com/fine-wines LinkedIn’s algorithm will track those interested in my posts and show these people more of my posts! The platform is replete with the types of people who have the ability to authorize spending on your products and services. It hooks you in a way that non-stories don’t. Timely & Relevant LinkedIn Posts. Effectively distributing a paid post on LinkedIn is where things can get tricky. Remember that posts on LinkedIn need to stay professional. If you want to do the same, here are seven tips to help you improve your content and craft a powerful post on the platform. If you can remember specific talking points the client had, that’s an even bigger value add. Even if you don’t, link to your profile. Make sure all the formatting looks right; nothing is too cramped or crowded, and everything flows well from one point to the next. ❌ Don’t write ‘Question Posts’, as in a headline which proposes a question – these perform poorly. For the third post of this series, we’ll be looking at LinkedIn. Tailor your language towards your goal. You should know, and narrow down your audience to be as specific as possible. Likewise, taking common wisdom, and then showing a less-commonly known interpretation of that wisdom works well to challenge people to view their industry in a way they hadn’t before. However, if you have built up an engaged following using more personal posts like the other examples of good LinkedIn posts in this article, you can benefit from injecting a little variety into the length and style of your posts. But what about LinkedIn post examples for those of us who don’t have a million followers already? 5 Brilliant Ideas for Businesses to Utilise Instagram Stories, 3 Powerful Social Selling Conversation Starters, This Year’s App Marketing Strategies to Upscale Your Business, 25 Marketing Phrases That Will Generate You More Sales, 9 Ways to Improve Customer Experience to Boost Ecommerce Sales. In this case, it’s a professional story, but you can use completely personal stories, so long as you connect them somehow to the professional audience that you’re writing for. The post you want to share may be visible in the top three shown or you can click on the ‘See all activity’ link to see all your posts, likes and shares. Recruiters. 61 million of its users are senior-level executives, while another 40 millionare in decision-making positions. More than 50% of all social trafficto B2B sites comes from LinkedIn. You read that correctly. To learn more about LinkedIn for business and how you can create, strengthen, and influence 1-1 conversations in your sales process, check out our LinkedIn Sales Training. A massive amount of innovation in B2B lead generation and marketing is developed by smaller, leaner, and scrappier entrepreneurs and companies, before being adopted by more conservative, slower-moving larger brands with much larger budgets. Providing you follow the above tips and produce high-quality engaging content, you should see more engagement, traffic and potentially new connections which could lead to future sales. The reason this post generated 40 SaaS leads is because it generated intrigue without feature spitting. Longer posts will obviously give readers more to talk about, so if you’re looking to get your readers engaged in conversation and debate, make sure you give them plenty to discuss. Sales reps. Business owners. Instead of leading people down the path of showing off how great we are, we use that as the hook, only to surprise them with a counter-intuitive point of view.
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